PHOTOS: Outtakes from Justin Bieber’s THR cover shoot Having earned an estimated $100 million in 2010, a cottage industry has formed around Bieber Fever that includes sales of his music (the 2009 EP My World, a 2010 full-length, My World 2.0, a remix album and an acoustic comp, which was sold exclusively at Walmart), merchandise (singing dolls, jigsaw puzzles, watches, 30 T-shirt designs, paper products like purple dessert plates and a 5-foot-8-inch cardboard standup that sells for $35), a book ( First Step 2 Forever: My Story, released in October) and concert tickets (Bieber sold out New York’s Madison Square Garden, a pinnacle moment in Never Say Never, and heads on a world tour in the spring) with plans to further expand into film and television ( SNL aside, Bieber had a guest role on CBS’ CSI this past fall). An admittedly “smitten” Gayle King raved on her video blog: “There is so much more to Justin Bieber than ‘Baby, Baby, Baby,’ but oh baby, is he good! I’m a Belieber!” Reaction from early viewings has been teary and overwhelmingly positive. 11) - Bieber’s Purple Rain-inspired, Paramount-backed 3D extravaganza that’s part documentary, part concert movie, all feel-good fare - will screen there for 1,000 lucky local fans as a thank-you of sorts for supporting the small-town kid with big-city dreams, many of which he’s already realized. Four years later, Never Say Never (opening Feb.
He and his famously windswept hair (trimmed two days before THR’s shoot) have been ubiquitous, showing up for a cameo on Saturday Night Live, swapping seats with Jon Stewart to open The Daily Show and joining Ozzy Osbourne in a much-buzzed-about Super Bowl ad, showcasing impressive comedic timing.īut it wasn’t all that long ago when a 12-year-old Bieber was busking outside the Avon Theatre in Stratford, Ontario (population 32,000) hoping to get noticed - a moment captured forever by a passerby and shared some 3.2 million times on YouTube.
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How do you define overnight success? Is it moving 10 million albums worldwide over 14 months? Inspiring more than 100 products that become top holiday sellers in the company of Harry Potter and Barbie? Opening your first movie on 3,000-plus screens with box-office earnings that could top $20 million? Amassing 7 million Twitter followers in two years? Nabbing two Grammy nominations, one in the highly coveted best new artist category?
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